We worked closely with spring water suppliers and specialists Waterboy, developing a quirky, standout brand to help the business define itself from the competition.
The new identity is intended to roll out across a wide variety of applications over the next 12 months, including the development of a striking new marketing campaign and website.
The stationery, including letterheads, compliment slips, business cards and delivery notes, echoes the quirkiness of the brand without overpowering the new logo.
The company’s ethos is embedded in its high standards of cleanliness and attention to detail. All aspects of the brand reflect these qualities, not least the delivery drivers who interact with customers every day. A practical, dark blue uniform was selected to ensure the drivers always look smart and professional.
All of Waterboy’s delivery vehicles are dark blue to ensure they look clean, even after a hard day on the road. The identity is flexible enough to work on a dark substrate and we developed the Waterboy icon as a vector graphic to ensure crisp reproduction for large format applications.