The following images show a snapshot of the creative development through phases one and two of Christian Aid’s tax campaign. The campaign design was developed and produced by a member of our team.
Tax Campaign Intro Materials
Working with the Campaigns team during phase one of Christian Aid’s tax campaign: design, creative direction and production of various print and digital materials was undertaken by a member of the March team. The introductory pack shown here was designed and produced in collaboration with Howdy (Pardners). The visual concept portrays images of situations before and after tax revenue has been paid to relevant governments in the developing world.
Trace the Tax
Managing design for the second phase of the tax campaign involved the following: Forming a project team to steer, brainstorm and come up with the campaign’s new title - ‘Trace The Tax’. Designing the campaign’s visual identity and joining up with the web team to ensure continuity. Design, artwork and project management of the campaigner’s Action Pack.