Refugee Action needed to communicate with its supporters to let them know how important they are, and how their donations are making a life-changing difference to some of the most marginalised people in the UK. So we thought… how about giving them a little something back, something to make them feel special and most of all, a valued partner.
Our gift mailer solution may appear a little obvious to some, but it seems to have hit exactly the right note, judging by feedback received. Each welcome pack is individually wrapped in bespoke Refugee Action gift wrap and can be tailored to communicate with individual supporters on a uniquely personal level.
My Story Postcards
The welcome pack contains a series of 'My Story' postcards, focussing on how donations from the charity's supporters makes a tangible, life-changing difference to people the charity helps. The pack can be further tailored to ensure the 'ask' is also relevant and specifically targeted to each recipient.
As part of Refugee Action's digital communications, we produced a follow-up e-shot to accompany the printed mailer.