As part of our ongoing brand development for Refugee Action, we regularly work alongside the charity to produce a series of seasonal fundraising appeals, tackling topical and often contentious issues.
Winter Cash Appeal
Our winter appeal focussed on the challenges faced by refugees during the winter months, raising awareness of the destitution faced by many asylum seekers and telling the story of a young family from Zimbabwe, struggling to gain acceptance as refugees.
The mailer sets a bold target for the charity's annual destitution fund, but also illustrates how relatively small donations can effect an enormous change in the quality of an asylum seekers life.
Each printed mailer is accompanied by a related e-shot. We also design, code and test these digital mailings to ensure they are robust enough to work consistently across the many different email packages and devices, finally uploading them to Refugee Action's email marketing software for distribution.