Following on from the success of the new Teeth for the Tiger report, AfGH commissioned us to produce their flagship 2012 ODA report: a key document sharing new evidence and analysis about the volume and quality of Official Development Assistance for health contributed by six countries in the European Union.
Facts and Figures
Our challenge: to create a visually engaging, stimulating and thought provoking piece of communication whilst quickly disseminating a plethora of complicated facts and figures.
Developing a visual language
We designed the ODA report to follow on from and reinforce the previous TfTT publication, developing the refreshed visual identity and retaining a number of common devices in order to start building a strong and consistent visual language.
Whilst the information contained within the report carries a great deal of gravitas, we needed to retain the accessibility first introduced through TfTT. This required a great deal of understanding and attention to detail, in order to ensure the information supplied by the various researchers and academics communicated with the publication's wider audience.